Aperture Health, Inc. (APRE) is an innovator of corporate health and wellness programs that help employers address the spiraling increases in healthcare premiums. Aperture Health's patent-pending and proprietary program wellness360™ rewards employees for managing their health and wellness and for using the company's online personal health records (PHR) system and other services. The program simultaneously remunerates employers for endorsing and supporting the program.

The company's stated mission: empower America's workforce to take more control of their health and wellness, inform them so they make better choices, and reward them for taking steps toward leading healthier lives.

wellness360™ is an industry first that packages advertising and marketing research opportunities with 'no-cost' corporate health and wellness services, and rewards employers and employees for using the services. The program leverages innovative technology to provide participants with free comprehensive health and wellness services, an online personal health records (PHR) system, online lifestyle guides for fitness and nutrition, and online progress tracking. Employers and employees receive significant economic rewards for using the free services and for participating in advertiser-sponsored activities.

The major driver for revenue is Aperture Health's personal health record (PHR) system that generates "de-identified" health and wellness data submitted by wellness360 participants. The data can be aggregated into whatever form is required, but HIPAA regulations prevent Aperture Health from giving outside parties direct access to this data. Aperture Health is the permanent intermediary, not only controlling content and message, but also the means of contacting wellness360™ participants who are categorized by demographics, health status, lifestyles, medical drug use, income, and other factors.

American employers need help with reining in the rising cost of healthcare premiums. Studies have shown that employees require substantial incentives to make the type of changes to their lifestyles that will positively influence their health and wellness. Marketers are constantly searching for more cost-effective means of reaching their target audiences and analyzing marketplace trends.

Aperture Health believes that wellness360™ is an innovation that has successfully merged these interests into a high-value business model that can help alleviate a terrible economic burden on the entire American workforce.